Only 5% of consumers living in the New Heartland feel that brands understand them.
(Midwest, Southwest and parts of the Southeast)
We build connections by helping brands understand how core values in the New Heartland influence buying behaviors. Using these insights, we build programs to create engagement platforms built on the key New Heartland lifestyle touch points.
The New Heartland Consumer Insights Study is the first study focusing specifically on this region, and delves deeply into the cultural nuances that make this area unique.